In-Genuity


‍MBA & Career Coaching

We are obsessed with success and believe achieving it is possible for everyone. As a boutique firm, we are reimagining what it takes to get into your dream MBA program, or find your dream role.

Our Process

We are a little unique, like you, with truly personalized service

Our Services

You have goals, we have solutions to help you get there

Contact Us

We are always happy to answer questions, or chat so say Hi

Reimagining MBA admissions and career coaching

  • Do you feel intimidated or discouraged after searching for an admission consultant?
  • Does it seem the service is only for ivy-leaguers or those working in top consulting firms?
  • Do you wish to work with those who are industry leaders with current hands-on experience in the sector you want to join?

Our services are for everyone who is willing to work hard, do the work required to uncover their real strengths and opportunities and identify their future goals. I work with you to figure out the right fit, whether MBA program or your future company/role.

You bring the hard work, focus and ingenuity - and I will guide and support you with everything else.

Our Process

We follow a 4 step process designed to get the best outcomes for you:

  • Discovery
  • Strategize
  • Build
  • Review

Each phase is designed to help you define and build your story towards achieving your goal.

Whether it be MBA Admissions or career coaching, the steps are the same but the details are matched to you and your goals!

Why In-Genuity?

  • We are connected to the world 
  • We have a focus on women
  • We use an integrated and holistic approach  
  • We are straight up
  • A dedicated coach, your coach
  • Collaboration is at our core
  • We have an international mindset
  • Community is in our hearts

The Founder

If there is anyone that can speak to switching industries, and roles, that is certainly me. With over 12 years of experience, I have worked in government, healthcare, politics, banking and now tech. A bit of a world traveler - I was born in Russia and have spent significant time in France, Canada and now settled on the west coast of the U.S..

Since 2016, I have been working with people across the world to help them understand how to create a path to achieve their goals with rigorous and strategic planning.

I am so proud to say that our clients have been 100% successful, sometimes we just need the right person to help to get there.

Rita Komarova

Empowering women

Women face additional challenges and barriers. To ensure success, there are considerations that we work through and identify solutions to implement as we define the strategy and personalized plan.

Identifying which organization or school is committed to supporting women and has an inclusive and progressive culture is critical. Part of the process is having some real and tough conversations to eventually find a path to progress. We then work together to build confidence and strategies focused on your personalized goals.

I have been supporting women’s professional development and empowerment for over 10 years and throughout the process I share personal insights on how I have built and continue to build confidence and have ownership over my career trajectory.

Meet your team

Rita
tech
Ameesha
management consulting
Lauren
healthcare & consulting
Kelly
change maker & ngo
Akshay
banking & fintech
Kristov
entrepenership
Testimonials

“I heartily recommend working with Rita, for she will highlight your best features: Regardless of the admission outcomes, you will walk away from this collaboration with a renewed confidence in your achievements and a better sense on how to showcase your strengths.”

headed to Oxford MBA
Testimonials

“Rita is a true expert in the admission process. I had a great experience working with her.”

headed to Queen’s School of Business, for ft MBA
Testimonials

“She was always there to answer any questions I had and was very supportive and encouraging throughout the entire application process.”

headed to Schulich School of Business, MBA
Testimonials

“Your suggestions and additional content really helped me feel more confident and prepared for my interview today.”

headed to London Business School MBA

Follow Our Journey